So, you want to build a massive brand and you think that social media is the way to get there? Well good news: you‟re on the right track! Social media is indeed a highly powerful tool for building a massive audience and connecting with that audience in a way that many brands and companies never will. But before you can start posting media and content, you first need a plan. What, you thought you could just dive in without any strategy? Your social marketing plan is essentially the strategy and the series of steps that you plan to follow in order to take your website or business from a small name or tiny blog; into massive, selfsustaining, professional organization. It sounds impossible for many people but the fact of the matter is that this has worked for countless brands before yours. Take a look at any of the biggest names in your industry, and you can almost guarantee that they started out where you are right now and that they used social media – possibly alongside other tools – in order to grow and to become something bigger