The best way to learn is to study actual live examples of other people using front-end marketing to achieve the results they want for their online businesses. Luckily, we have a number of great examples that can divulge the secrets of this classic style of Internet marketing. They will have various things in common: A highly perceived and valuable front-end offer tied to a recurring payment subscription. That way, no matter what gets offered to the customer right away, the marketer is aware that they stand to make significant residual income on the offer from repeat sales until the customer cancels the subscription. Front-end offers run the gamut from software to DVDs, CDs, and ebooks. Even a trial membership to some club or forum is offered to help hook the person on becoming a loyal customer now and in the future too. The topics are as varied as your imagination. It really doesn't matter what business you are in; there is a way to make a front-end/back-end offer available to your customer base. You don't have to be a technical wizard or even be a good copywriter. It's all about how you market the products and services you have, not so much what you are offering.