Internet marketing has become the norm today for businesses that market and sell their products through online platforms. Such businesses have websites and blogs onto which they embed relevant contents and information regarding the various products and services they offer. Potential and return customers visit these sites for the purpose of retrieving helpful information regarding the products or services they seek. It is therefore imperative form online marketers and business to put in place effective marketing strategies to ensure that they attract the most number of visitors to these sites. This is what internet marketers refer to as traffic.